E-commerce giants like Amazon and Walmart are leveraging AI-powered chatbots, like Amazon’s Rufus, to offer personalized gift recommendations this holiday shopping season. (AP Video: Haleluya Hadero, Ted Shaffrey)

Retail giants harness AI chatbots to personalize holiday gift recommendations

E-commerce giants like Amazon and Walmart are leveraging AI-powered chatbots, like Amazon’s Rufus, to offer personalized gift recommendations this holiday shopping season. (AP Video: Haleluya Hadero, Ted Shaffrey)