When it comes to online scams and foreign disinformation, it pays to be female. Or at least to pretend to be. That’s according to research that shows that chatbots and fake social media accounts get more engagement when they have female personas.
Faking an honest woman: why Russia, China and Big Tech all use faux females to get clicks
When it comes to online scams and foreign disinformation, it pays to be female. Or at least to pretend to be. That’s according to research that shows that chatbots and fake social media accounts get more engagement when they have female personas.