The trade organization that represents movie theater owners in the U.S. and abroad is getting a rebrand. After 60 years as the National Association of Theater Owners — NATO — the group will now be known as Cinema United. (March 18)

Movie theater owners group rebrands as Cinema United

The trade organization that represents movie theater owners in the U.S. and abroad is getting a rebrand. After 60 years as the National Association of Theater Owners — NATO — the group will now be known as Cinema United. (March 18)