As demand for patchouli oil soars, more farmers are profiting from the aromatic cash crop. But their plantations are cutting ever deeper into the forest, destroying a vital ecosystem and increasing the risk of landslides. (AP Video by Fadlan Syam)

Social media trends are driving Indonesia’s patchouli oil industry. The cost? Deforestation

As demand for patchouli oil soars, more farmers are profiting from the aromatic cash crop. But their plantations are cutting ever deeper into the forest, destroying a vital ecosystem and increasing the risk of landslides. (AP Video by Fadlan Syam)